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BBAB stands for INTERNATIONAL, BUSINESS, NETWORKING, LEARNING, SHARING, VALUE, QUALITY, TREND... With this international passport and our global network of beauty industry leaders,BBAB will create a new identity inside the show to give value to Thai beauty culture——"BEAUTY MADE IN THAILAND".
After four years of international development, Beyond Beauty ASEAN Bangkok 2018 gives birth to the NEW IDENTITY of “BEAUTY MADE IN THAILAND”, a new project by BBAB organizer (Informa & Impact) in co-operation with TCMA that gives value and identity to Thai Beauty Industry. A new concept to attract international visitors to come to Bangkok to see & share Thailand through the famous Thai Beauty culture.
BEAUTY MADE IN THAILAND project wants to highlight to the world:
1.How Thai brands have been able to create value through Thai culture
2.How to interpret the Thai culture as a country, as a heritage through products and branding?
3.How Thai brands can become an ambassador of Thai culture and reinforce the visibility of a country