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BBAB stands for INTERNATIONAL, BUSINESS, NETWORKING, LEARNING, SHARING, VALUE, QUALITY, TREND... With this international passport and our global network of beauty industry leaders,BBAB will create a new identity inside the show to give value to Thai beauty culture——"BEAUTY MADE IN THAILAND".
“BEAUTY MADE IN THAILAND” is a new project organized by Informa and Impact in co-operation with TCMA that gives value and identity to Thai Beauty Industry. A new concept to attract international visitors to come to Bangkok to see & share Thailand through the famous Thai Beauty culture.
"BEAUTY MADE IN THAILAND" project wants to highlight to the world:
1.How Thai brands have been able to create value through Thai culture?
2.How to interpret the Thai culture as a country, as a heritage through products and branding?
3.How Thai brands can become an ambassador of Thai culture and reinforce the visibility of a country