"Beyond Beauty ASEAN-Bangkok is the gateway to Southeast Asia‘s expanding beauty industry. The event has grown to become the No.1 trade show in the ASEAN beauty market. BBAB has developed the identity of "INTERNATIONAL", "BUSINESS", "NETWORKING", "LEARNING", "SHARING", "VALUE","QUALITY", "TREND"...
BBAB promises to provide beauty industry players with a platform to exchange ideas and knowledge and establish possible commercial connections between local and international organizations. Both exhibitors and visitors can explore expansion efforts and growth opportunities in the ASEAN region."


                                                                                                                 ---Claudia Bonfiglioli, General Manager of INFORMA BEAUTY

BBAB 2018’s Korean Exhibitors Pavilion is supported by KOTRA



The cosmetics and personal care industry in Southeast Asia has been growing at an average CAGR of approximately 8.4% during the course of the past five years, to reach a current value of $14.9 billion, according to market research company Euromonitor Internatioanl. 

FACTS of 2017

Date: 21-23 September 2017
Time: 10:00 – 18.30
Total Exhibition Area: 20,000 sqm.
Number of Scheduled Meetings: 2395
Number of Exhibitors:
664 Companies from 18 Countries, over 2,000 Brands
45% from Thailand and 55% from International
Number of Visitors: 13,098

Number of VIP Buyers : 269