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January 27, 2017
Bangkok, Thailand, 27 January 2017 – Beyond Beauty ASEAN-Bangkok 2016 (“BBAB”) is proud to announce to be the recipients of the “Best – ASEAN Rising Trade Show 2016” and “Best – Highest Growth of ASEAN Pavilion” awards, in the ASEAN Rising Trade Show Award 2016 organized by Thailand Convention and Exhibition Bureau (TCEB).His Excellency, General Tanasak Patimapragorn, Deputy Prime Minister of Thailand, presented these two prestigious awards, acknowledging BBAB’s success and greatest performance in 2016 in the highest growth of total ASEAN participants, space expansion and total international pavilions.
The ASEAN Rising Trade Show (ART campaign) is a 3-year program running from 2015 to 2017, which is part of TCEB’s strategy to strengthen the Thai international exhibition industry to drive the national economy. Underlined by the “Think Big, Go Beyond” theme, the ART campaign is endorsed by the Thai Exhibition Association. The Global Association of the Exhibition Industry (UFI) formed part of the judging panel for the awards.
The criteria for participation in the program includes exhibitions that are new and creative, promote business sustainability for trade fairs, demonstrate the growth of international participants from AEC countries and contribute to the growth of the trade fair industry in five highlighted key industries – automotive; energy; food & agriculture; healthcare & wellness; and infrastructure, with the aim to synergise local association-level organizations with the government sector, to capture new markets beyond the AEC to South China.
“On behalf of Thailand Convention and Exhibition Bureau (TCEB), we are honored and thrilled to offer Beyond Beauty ASEAN-Bangkok 2016 the official recognition of their splendid achievement in the ASEAN Rising Trade Show 2016 Awards. The ASEAN Rising Trade Show campaign has taking Thai exhibition industry to the next level since 2015. Our support has increased total ASEAN participants by 30.3% and revenue increase by 27.5% in 2016, and BBAB was part of this success. The strongest growth of BBAB has reinforced the positioning of Thailand as real market place to expand business opportunities in ASEAN. Such an exhibition reflected the potential of Thailand becoming the crucial hub of the beauty industry in ASEAN. We strongly hope that ART campaign will help encourage exhibition organizer to continue performing with interesting marketing approach, to sharpen their competitive edge and eventually shine out in the changing industry landscape of Thailand 4.0” said Mr. Nopparat Maythaveekulchai, President of Thailand Convention and Exhibition Bureau (TCEB).
“BBAB 2016 gathered the key leading players in the beauty business and markets from across the region and the world, who fulfilled their trade, networking, sourcing and knowledge needs during the 3-day event. Having won these two esteemed ASEAN Rising Trade Show Campaign Awards, I am positive that BBAB has paved the way for Thailand to become the rightful hub of the ASEAN beauty and cosmetics industry. I am confident that BBAB, as one of the leading events in Asia, will be the gateway for international companies looking to enter the lucrative beauty, health and wellness markets in Southeast Asia, which is one of the fastest developing economic regions of the world.” said Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd.
Beyond Beauty ASEAN-Bangkok 2017, in its 4th edition will be expand with 6 segments; Beauty & Cosmetic; Hair & Nail; Herbal & Health; OEM & Packaging; Aesthetics & Dermatology and Spa & Wellness. One of BBAB 2017’s key feature is the Hosted VIP Buyer program, attracting more than 250 key buyers from across the region to conduct dedicated business meetings with more than 650 exhibiting companies to attract more than 20,000 trade visitor. BBAB2017 will take place at Challenger 3, IMPACT Exhibition and Convention Center from 21 – 23 September 2017 in Bangkok, Thailand.
For more information, please visit www.beyondbeautyasean.com