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The "New Go South" policy of Taiwan government is aimed at expanding industrial, educational, cultural and agricultural exchanges between Taiwan and ASEAN as well as South Asia.
76 attendees from 62 Taiwanese beauty brands attended BBAB roadshow in Taipei to explore new opportunities in Southeast Asia market on April 18. Ms. Stephanie Yen, senior project manager of Taiwan External Trade Development Council delivered a speech to introduce how the government is supporting beauty industry and how can Taiwan beauty brands get more help to export to ASEAN. Ms. Joy Zou, international marketing manager of Informa Beauty talked about ASEAN beauty market overview and introduced new highlights of BBAB 2018. Around 10 press came to report about this event.
Korea cosmetic brands have been quite active in Southeast Asia markets in recent years and many companies look to Thailand in deeper ASEAN push.
More than 240 attendees participated in “How to increase your market share in ASEAN” forum on January 31. Mr. Sarun Charoensuwan – Ambassador of Thailand to the Republic of Korea, Ms. Vilasinee Nonsrichai - Minister Counsellor (Commercial), Office of Commercial Affairs, Royal Thai Embassy (Thailand Trade Office), Seoul Office, Ms. Vannipa Pipuchaiyasit – Minister Counsellor (Investment) and Director Thailand Board of Investment (BOI), Seoul Office, Mr. Kil Beom Lee, Director General, KOTRA (Korea Trade-Investment Promotion Agency) and Mr. Hong Ki Lee, President, KOBITA (Korea Beauty Industry Trade Association) attended the forum as honorable guest.
BBAB 2018 will host a big celebration for the 60th anniversary of diplomatic relationship between Korea and Thailand.
Beyond Beauty ASEAN-Bangkok at China Beauty Expo 2017 during 23-25 May 2017 in Shanghai.
Beyond Beauty ASEAN-Bangkok in Myanmar.
Beyond Beauty ASEAN-Bangkok in Japan with TCEB.